Today and tomorrow

Everything we do, we do for our customers. We have a responsibility to contribute to the UN Sustainable Development Goals, because we want those who buy and wear our garments to be able to enjoy sustainable lifestyles, both today and tomorrow. And if we truly want to empower and inspire women everywhere, we cannot settle with doing good today. We need to look ahead and work for what matters both today and tomorrow. For us to better fulfil our higher purpose, we have made a promise – to make a difference for future generations. Our promise is divided into three areas.

It’s about working together

With our sustainability promise we are raising the bar for ourselves. In some areas, we have already set things in motion and the roadmap is clear. In other areas, we know what we need to achieve but have not figured out how yet. Along the way and as we progress, we will move our targets forward to make sure we keep our promise. Even if we don’t have all the answers yet, we know that transparency, inclusiveness, innovation, dedication and above all – collaboration – will get us where we need to be.

We invite everyone to join us on this journey, including our customers. We want to empower and inspire those we connect with to live more sustainably, through everything from small nudges towards sustainable choices, to creating ambassadors for sustainable lifestyles.